Florida School for the Deaf and the Blind

Rebranding Campaign

We partnered with the Florida School for the Deaf and the Blind (FSDB) to develop and redefine their brand identity and to redesign their marketing materials. RLS was tasked with giving FSDB a new image and positioning statement to elevate the School's prominence as a nationally recognized provider of quality education for sensory-impaired children.

"The Power of Potential" tagline was developed to reflect the School's dedication to maximizing the abilities of each student. We were responsible for developing their marketing portfolio that includes a Viewbook, campus map, logo and stationery package, Powerpoint presentation for resource development, tri-fold brochure, e-commerce application and Web site banner advertising. RLS also developed a poster campaign to promote and support the use of sign language.

RLS Enterprises received the Gold Addy award for best Public Service Branding Campaign and the Silver ADDY in Public Service Collateral for the Viewbook brochure. read the client testimonial


The cornerstone of the overall branding campaign was a showpiece brochure or Viewbook as it is referred to. This 24-page brochure plus custom pocket reflected the essence of the School's commitment to its students.

Through a magnitude of color and big key words reflected in type, finger spelling and embossed Braille, the stories of these remarkable students came to life. In 2003, RLS Enterprises received the Silver ADDY award for the Viewbook.